Basketball+ — East Rochester, NY

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Experience Basketball+ small-group training and see how structured development, expert coaching, and accountability set our athletes apart.

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Testimonials

Hear From Our Family

Over 1,000 athletes have trained with Basketball+ and experienced what structured development really looks like.

"My son and daughter have been working with Coach Jake since he first started (3 years ago). We have been impressed with his teachings since day one. Currently he trains my daughter's aau team. We plan on spending every minute at his gym this summer. If you're looking for training that is detailed, challenging and really fun then this is the place to be. Jake is a class act and his training will take you to the next level."

Tara Graziadei Parent of Athlete

"Jake is a phenomenal teacher, coach, & trainer. He has the ability to recognize what players need to develop their game and help them progress their talents. I would highly recommend him to any parent that interested in advancing their child's basketball skills!!"

Aris Ventura Parent of Athlete

"Coach Jake has been an incredibly valuable resource in the development of our basketball family (6th, 8th and 10th graders – mix of two girls and one boy). We've taken his programs over the years at summer/holiday camps. But now having him (and now team of coaches) at Basketball+ is just great! The programs offered provide development for every level of athlete (entry point to highly skilled baller). If you want to see REAL results and to have your child reach his/her fullest potential then this is the best place in all of the Western NY/Rochester area!!!"

Josh Culhane Parent of Athlete

"One of a kind training facility for kids and adults alike. Owner and trainer Jake Russell is skilled, knowledgeable, and friendly. Great place to improve your basketball skills individually, in a group, or in a session with Jake. Spread the word, this is a hidden gem in our area, which basketball players need to discover and enjoy!"

Janice Childs Parent of Athlete
Your Questions Answered

Frequently Asked Questions

The free trial is a full live training session — exactly what your athlete would experience as a member. It gives them a chance to train alongside other athletes, receive real coaching feedback, and get a feel for our curriculum and coaching style. It's also an opportunity for us to assess their current level and recommend the right program fit.
After the trial, we'll have a brief conversation to share our observations about your athlete and recommend the best program for their goals. If it's a good fit, we'll walk you through enrollment and get them scheduled for their first official sessions. There is no pressure — it's completely your decision.
If you'd like to continue after the free trial, we can typically get your athlete started within the same week. We'll help you find session times that fit your schedule through our flexible calendar app, so there's minimal delay in keeping the momentum going.
The free trial is a single 1-hour training session — the same length as all our regular sessions. It's a full, real training experience, not a watered-down preview. Your athlete will leave having worked hard and learned something new.
All training sessions — including the free trial — are held at our facility at 465 W Commercial St, East Rochester, NY 14445. The facility features full-size basketball courts reserved exclusively for Basketball+ athletes.
Yes — parents and guardians are always welcome to watch from our designated viewing area. We believe in full transparency. You should see exactly how we coach and develop your athlete. We only ask that parents allow coaches to coach during sessions.
We're happy to help. Reach out directly:

📞 (585) 667-8133
[email protected]
Find Us Here

Our Location

Address

465 W Commercial St
East Rochester, NY 14445, USA

Response Time

We respond within 24 hours

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