Our Story

About Basketball+

Built on Structure. Driven by Development. Proven by Results.

Our Mission Is Simple

Empowering Athletes to Reach Their Full Potential

At Basketball+, we believe elite development is not accidental — it's structured, coached, and consistent. We're built on the conviction that every athlete has the potential to become more skilled, more confident, and more basketball-smart.

That's why we don't run random workouts or drop-in sessions — we create development systems that produce measurable progress.

Our training is grounded in fundamentals, basketball IQ, and long-term growth. We believe in small groups, expert coaching, accountability, and a culture that champions effort with purpose.

If an athlete is serious about improving, we match that seriousness with a structured path and committed coaching. Nothing else locally combines structure, flexibility, small-group coaching, and long-term accountability like Basketball+.

Basketball+ athletes training in small groups

Our Coaches

Meet the Team

Our coaches are certified professionals dedicated to developing athletes on and off the court.

Founder & Head Trainer

Jake Russell

Jake Russell is the founder and head trainer at Basketball+. With a deep commitment to skill development and foundational coaching principles, Jake has immersed himself in elite training methodologies since 2015.

He trained under the guidance of Micah Lancaster and the I'm Possible Training team at the Skill Lab World Headquarters, bringing world-class development techniques to Rochester, NY.

Jake's mission has always been the same: equip athletes with the skills they need to outwork and outperform their peers on the court. He views player development as both science and art — strengthening every part of an athlete's game with purpose and precision.

Certifications & Achievements

I'm Possible Skills Trainer
USA Gold Licensed
PhD Hoops Trainer
Basketball+ is an I'm Possible Certified Skill Lab

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Skills Trainer

Brian Hill

Brian Hill brings passion, experience, and focused coaching to Basketball+. A veteran of competitive basketball and development coaching, Brian played three years at RIT and has coached at multiple levels, including junior varsity and varsity teams.

His experience on the court and commitment to player growth make him a trusted mentor for athletes striving to elevate their game.

Brian's coaching philosophy centers on fundamentals, intensity, and growth — helping athletes build the confidence they need to perform under pressure and compete at higher levels.

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